Privacy Policy

1. Introduction

Reputational Architects S.r.l.s. (“we”, “us”, “our”) operates the KeepAfter.me platform. We are committed to protecting your privacy and handling your data with transparency and care. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our services.

2. Data Controller

Reputational Architects S.r.l.s.
Registered in Italy
Contact: privacy@keepafter.me

3. What Data We Collect

• Account information: name, email address, phone number and authentication credentials.
• Vault contents: asset inventories, documents, instructions, beneficiary details and video messages that you voluntarily upload.
• Usage data: IP address, browser type, device information and pages visited — collected automatically for security and analytics.
• Communication data: messages sent through our contact forms or support channels.

4. How We Use Your Data

• To provide, maintain and improve the KeepAfter.me platform.
• To authenticate you and secure your account.
• To process emergency-release workflows when legitimately triggered by your trusted contacts.
• To send service notifications, yearly reminders and optional product updates (which you can opt out of).
• To comply with legal obligations and respond to lawful requests.

5. Data Storage and Security

All data is stored within the European Union on infrastructure certified under GDPR. We use end-to-end encryption for documents, TLS for data in transit and AES-256 encryption at rest. Access is protected by multi-factor authentication and every action is recorded in a tamper-proof audit log.

6. Data Sharing

We do not sell your personal data. We share information only with:

• Service providers essential to our operations (hosting, email delivery, identity verification) under strict confidentiality agreements.
• Legal authorities when required by applicable law or to protect our rights and users.
• Your designated beneficiaries, and only after a verified emergency release has been completed.

7. Your Rights

Under GDPR, you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Erasure (“right to be forgotten”) subject to legal retention requirements.
• Restrict or object to certain processing activities.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time where processing is based on consent.

To exercise these rights, contact us at privacy@keepafter.me.

8. Cookies and Tracking

We use essential cookies to maintain session security and functional cookies to remember your preferences. Analytics cookies are used only with your consent. You can manage your preferences through your browser settings.

9. Data Retention

We retain your data for as long as your account is active. If you delete your account, we securely erase your personal data within 30 days, except where longer retention is required by law. Inactive paid accounts enter a 90-day grace period before secure deletion.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified via email or through the platform at least 30 days before taking effect.

11. Contact Us

For questions about this Privacy Policy or your personal data, please email privacy@keepafter.me or write to Reputational Architects S.r.l.s., Italy.